An upsell should solve the next customer problem. It should not add unrelated features to an unclear base offer.
The first expansion moves a successful Proof Sprint into StormTrust Command. Later expansion can include:
- Additional operating markets
- Larger monitored portfolios
- Premium property intelligence
- Deeper CRM synchronization
- Human-reviewed reports
- API and partner access
Campaign operations can become an expansion after eligibility, consent, suppression, and attribution controls are proven.
Offer expansion when the customer enters a new market, adds a branch, imports a larger portfolio, needs commercial intelligence, or requests deeper system integration.
Each expansion needs its own cost and margin model. Licensed property data, human review, and custom integration work should not disappear inside a generic platform fee.