# Upsells

Commercial planning

Offers, messages, prices, guarantees, and delivery targets are proposals to validate. They do not establish available features, customer results, or contractual commitments. Confirm implementation and supporting evidence before using a proposal externally.

An upsell should solve the next customer problem. It should not add unrelated features to an unclear base offer.

## Expansion sequence

The first expansion moves a successful Proof Sprint into StormTrust Command. Later expansion can include:

- Additional operating markets
- Larger monitored portfolios
- Premium property intelligence
- Deeper CRM synchronization
- Human-reviewed reports
- API and partner access

Campaign operations can become an expansion after eligibility, consent, suppression, and attribution controls are proven.

## Expansion triggers

Offer expansion when the customer enters a new market, adds a branch, imports a larger portfolio, needs commercial intelligence, or requests deeper system integration.

## Pricing rule

Each expansion needs its own cost and margin model. Licensed property data, human review, and custom integration work should not disappear inside a generic platform fee.