Bonuses should solve adjacent customer problems. They should accelerate value without weakening the core price.
| Bonus | Problem resolved |
|---|---|
| Historical opportunity backfill | Past events and exposed customers remain unresolved |
| Storm response playbook | Roles, thresholds, and handoffs remain informal |
| Team storm drill | Managers and field users have not practiced the workflow |
| First live event war room | The first production event carries execution risk |
| Executive post-event review | Leaders cannot identify delays and improvements |
| Branded property dossier | Customer-facing evidence lacks a consistent package |
Each bonus needs a defined scope, owner, acceptance condition, and fulfillment cost. Capacity-limited support must have a real customer limit.
Displayed replacement values remain hypotheses. Replace them with defensible values based on actual service cost and comparable professional work.
A useful bonus should improve at least one outcome:
- Faster activation
- Higher confidence
- Lower customer effort
- Stronger operational proof
- Better ongoing adoption
Do not add bonuses that create unrelated work or hide an unclear core offer.