The StormTrust money model turns useful public intelligence into a durable customer relationship.
Attraction
→ paid validation
→ continuity
→ expansion
→ proof and referral| Category | StormTrust role |
|---|---|
| Attraction | Public replays, readiness scores, audits, and event products |
| Paid validation | Proof Sprint against customer data and workflows |
| Continuity | StormTrust Command monitoring and operations |
| Expansion | Markets, data, reports, integrations, APIs, and campaigns |
| Reduced scope | Event products, smaller sprints, and monitoring-only access |
Measure customer-acquisition cost, gross profit, payback period, fulfillment hours, licensed-data cost, support cost, and expansion revenue.
Platform margin cannot hide a loss-making data, implementation, report, or human-review service.
Entry offers can fund part of customer acquisition while reducing buyer risk. Audit fees can credit toward a proof sprint. Proof-sprint fees can credit toward implementation.
Credits need a defined amount, expiration, and eligible next offer.