# Money model

Commercial planning

Offers, messages, prices, guarantees, and delivery targets are proposals to validate. They do not establish available features, customer results, or contractual commitments. Confirm implementation and supporting evidence before using a proposal externally.

The StormTrust money model turns useful public intelligence into a durable customer relationship.

```txt
Attraction
  → paid validation
  → continuity
  → expansion
  → proof and referral
```

## Offer categories

| Category        | StormTrust role                                              |
| --------------- | ------------------------------------------------------------ |
| Attraction      | Public replays, readiness scores, audits, and event products |
| Paid validation | Proof Sprint against customer data and workflows             |
| Continuity      | StormTrust Command monitoring and operations                 |
| Expansion       | Markets, data, reports, integrations, APIs, and campaigns    |
| Reduced scope   | Event products, smaller sprints, and monitoring-only access  |

## Economic requirements

Measure customer-acquisition cost, gross profit, payback period, fulfillment hours, licensed-data cost, support cost, and expansion revenue.

Platform margin cannot hide a loss-making data, implementation, report, or human-review service.

## Customer-financed acquisition

Entry offers can fund part of customer acquisition while reducing buyer risk. Audit fees can credit toward a proof sprint. Proof-sprint fees can credit toward implementation.

Credits need a defined amount, expiration, and eligible next offer.