The scoreboard connects acquisition activity to customer and business outcomes.
| Area | Primary measures |
|---|---|
| Offers | Qualified presentations, close rate, contract value, discounts, and loss reasons |
| Leads | Engaged leads, audit requests, source cost, show rate, and conversion |
| Fulfillment | Time to import, replay, readiness, labor, data cost, and support |
| Product | Source latency, alert latency, plans, assignments, syncs, and reports |
| Outcomes | Customer impacts, visits, inspections, opportunities, jobs, and revenue |
| Continuity | Activation, retention, expansion, churn, referrals, payback, and margin |
Use the deepest reliable outcome available:
Session
→ replay request
→ qualified meeting
→ proof sprint
→ activation
→ subscription
→ retained gross profitPage selections and form completions diagnose the journey. They are not the final business result.
Monitor unqualified leads, no-shows, invalid submissions, page failures, mobile conversion gaps, privacy complaints, and sales rejection rates.