Lead system

The lead system gives buyers useful, relevant value before requesting a sales commitment.

Public storm intelligence
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Market or storm lookup
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Last-storm audit
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Qualified replay meeting
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Proof sprint
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StormTrust Command

A page view is not an engaged lead. A qualified decision-maker becomes engaged after a meaningful action:

• Selects an operating market
• Chooses a historical storm
• Requests a replay
• Supplies a property sample
• Requests a proof sprint
• Purchases an event product

The marketing conversion is a qualified last-storm replay booking. The business conversion is collected gross profit from an activated customer relationship.

Intermediate metrics help diagnose the funnel. They should not replace the deepest reliable business outcome.

Qualification protects fulfillment and proof quality. It should confirm active markets, deployable capacity, a customer workflow, decision authority, and a willingness to measure outcomes.

The system should route poor-fit buyers toward a relevant transactional product or decline the relationship.