A referral system should reward qualified introductions that become useful customer relationships.
A referring customer can receive a bounded benefit:
- Report credits
- Data credits
- Executive event review
- Temporary market access
- Subscription credit
The referred company can receive a Last-Storm Audit, proof-sprint credit, or priority implementation access.
Bonuses are preferable to permanently lowering recurring prices.
A partner program can use a fixed qualified-opportunity fee, a first-year revenue percentage, or a recurring share where margins support it.
Every referral relationship should define:
- Attribution window
- Payment timing
- Cancellation treatment
- Customer ownership
- Data access
- Compliance duties
The lead system must record the original referrer and preserve that attribution through the customer lifecycle.