# Referrals

Commercial planning

Offers, messages, prices, guarantees, and delivery targets are proposals to validate. They do not establish available features, customer results, or contractual commitments. Confirm implementation and supporting evidence before using a proposal externally.

A referral system should reward qualified introductions that become useful customer relationships.

## Customer referral

A referring customer can receive a bounded benefit:

- Report credits
- Data credits
- Executive event review
- Temporary market access
- Subscription credit

The referred company can receive a Last-Storm Audit, proof-sprint credit, or priority implementation access.

Bonuses are preferable to permanently lowering recurring prices.

## Partner referral

A partner program can use a fixed qualified-opportunity fee, a first-year revenue percentage, or a recurring share where margins support it.

## Required controls

Every referral relationship should define:

- Attribution window
- Payment timing
- Cancellation treatment
- Customer ownership
- Data access
- Compliance duties

The lead system must record the original referrer and preserve that attribution through the customer lifecycle.