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Scarcity and urgency

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StormTrust has legitimate capacity and timing constraints. It should state them only when they are real.

Capacity constraints

Potential constraints include implementation slots, first-event support, qualified report review, and founding-partner access.

Each constraint needs a documented limit and owner. Remove the statement when the constraint no longer applies.

Timing constraints

Storm-response readiness has natural deadlines:

  • Configure before storm season
  • Practice before a live event
  • Respond before opportunities cool
  • Contact customers before competitors
  • Review before teams repeat errors

Current-event urgency reflects a real operational window. Seasonal urgency must match the customer market.

Prohibited patterns

Do not publish fake timers, recurring final-day claims, invented enrollment limits, or unsupported event deadlines.

Urgency should help a qualified buyer act at the correct time. It should not pressure a poor-fit customer into the wrong offer.