Founders should prove the acquisition method before delegating it.
Founders conduct interviews, perform audits, sell proof sprints, observe onboarding, and record objections. This creates the first repeatable language and proof system.
After the playbook converts, employees can own specific functions:
- Targeted outreach
- Diagnostic calls
- Implementation coordination
- Event content production
- Customer success
Agencies can support paid media, appointment setting, editing, or search distribution. They should not receive responsibility for discovering an unproven offer.
Potential partners include roofing CRMs, canvassing platforms, property-data providers, suppliers, consultants, agencies, associations, and measurement platforms.
Partner agreements should define attribution, payment, customer ownership, data access, brand use, compliance, and termination.