# Lead getters and partners

Commercial planning

Offers, messages, prices, guarantees, and delivery targets are proposals to validate. They do not establish available features, customer results, or contractual commitments. Confirm implementation and supporting evidence before using a proposal externally.

Founders should prove the acquisition method before delegating it.

## Founder stage

Founders conduct interviews, perform audits, sell proof sprints, observe onboarding, and record objections. This creates the first repeatable language and proof system.

## Employee stage

After the playbook converts, employees can own specific functions:

- Targeted outreach
- Diagnostic calls
- Implementation coordination
- Event content production
- Customer success

## Agency stage

Agencies can support paid media, appointment setting, editing, or search distribution. They should not receive responsibility for discovering an unproven offer.

## Partner stage

Potential partners include roofing CRMs, canvassing platforms, property-data providers, suppliers, consultants, agencies, associations, and measurement platforms.

Partner agreements should define attribution, payment, customer ownership, data access, brand use, compliance, and termination.