# Commercial scoreboard

Commercial planning

Offers, messages, prices, guarantees, and delivery targets are proposals to validate. They do not establish available features, customer results, or contractual commitments. Confirm implementation and supporting evidence before using a proposal externally.

The scoreboard connects acquisition activity to customer and business outcomes.

| Area        | Primary measures                                                                 |
| ----------- | -------------------------------------------------------------------------------- |
| Offers      | Qualified presentations, close rate, contract value, discounts, and loss reasons |
| Leads       | Engaged leads, audit requests, source cost, show rate, and conversion            |
| Fulfillment | Time to import, replay, readiness, labor, data cost, and support                 |
| Product     | Source latency, alert latency, plans, assignments, syncs, and reports            |
| Outcomes    | Customer impacts, visits, inspections, opportunities, jobs, and revenue          |
| Continuity  | Activation, retention, expansion, churn, referrals, payback, and margin          |

## Measurement hierarchy

Use the deepest reliable outcome available:

```txt
Session
  → replay request
  → qualified meeting
  → proof sprint
  → activation
  → subscription
  → retained gross profit
```

Page selections and form completions diagnose the journey. They are not the final business result.

## Quality guardrails

Monitor unqualified leads, no-shows, invalid submissions, page failures, mobile conversion gaps, privacy complaints, and sales rejection rates.