# Value model

Commercial planning

Offers, messages, prices, guarantees, and delivery targets are proposals to validate. They do not establish available features, customer results, or contractual commitments. Confirm implementation and supporting evidence before using a proposal externally.

StormTrust value increases when the desired result becomes larger and more believable. Value also increases when time and customer effort decrease.

```txt
Value = desired outcome × confidence
        ────────────────────────────
              delay × effort
```

This model is a product and fulfillment filter. It is not a financial formula.

## Increase the outcome

Connect storm intelligence to properties, customers, operations, reports, CRM activity, and attribution. A connected result has more value than another map.

## Increase confidence

Use customer-specific proof:

- Historical replay
- Market-specific evidence
- Source provenance
- Visible revisions
- Transparent limitations
- Measured pilot outcomes

Promise only outputs StormTrust controls. These include workspace setup, data import, replay, action-plan generation, and CRM handoff.

## Reduce delay

Deliver value before the next storm. The sales experience should replay a prior event. The first week should produce a customer-data sample and prioritized impact view. The first month should complete operational readiness.

Do not advertise public latency targets until production measurements support them.

## Reduce effort

StormTrust performs the initial data preparation, territory setup, threshold configuration, CRM mapping, replay, and team training.

The customer supplies authorized data access, operating rules, users, and outcome records. They should not need to understand radar-product names or assemble storm spreadsheets.