# Draft a bounded offer

Write a one-page offer brief for a fictional roofing operator. The operator has one market, an existing CRM, a field team, and difficulty explaining its last storm response. These are exercise assumptions, not a customer case study. No product access, customer data, outreach, or purchase is required.

## Build the brief

1. Write the desired result: understand the prior response and identify one handoff to improve. Use the [outcome model](/stormtrust/acquisition/offers/dream-outcome/) to keep the result understandable without listing technical components.
2. Bound the proposed exercise to one market, one historical event, and one operating workflow. Use the [offer ladder](/stormtrust/acquisition/offers/offer-ladder/) as planning context. Do not promise the complete product roadmap.
3. Split proof from assumptions. Historical weather needs a source and revision; an example assignment must be labeled as a demonstration. Unknown costs, availability, or delivery dates remain unknown.
4. Add exclusions using the [promise boundaries](/stormtrust/acquisition/offers/marketplace-offer/#promise-boundaries). Estimated exposure cannot establish confirmed damage, signed jobs, or revenue.
5. Compare your brief with the expected outline below.

| Field           | Example result                                                            |
| --------------- | ------------------------------------------------------------------------- |
| Reader          | Fictional operator with one market and an existing field process          |
| Desired result  | Understand the prior response and one handoff to improve                  |
| Proposed scope  | One event, one market, one operating workflow                             |
| Evidence needed | Source-backed weather and an authorized account of the prior process      |
| Demonstration   | Any invented assignment or operating result is labeled as such            |
| Unresolved      | Implementation availability, delivery effort, price, and acceptance owner |
| Exclusions      | No promise of damage, claims approval, jobs, or revenue                   |

The completed brief is a hypothesis for review, not a publishable commercial commitment. Continue with [Plan an acquisition experiment](/stormtrust/acquisition/leads/plan-experiment/) when you have a real question and approved evidence to investigate.