# Money models

The money model connects acquisition cost, fulfillment cost, recurring value, and customer outcomes. Each offer must support the complete relationship.

| Intent      | Start here                                                                       |
| ----------- | -------------------------------------------------------------------------------- |
| Explanation | [Money model](/stormtrust/acquisition/money-models/money-model/)                 |
| Explanation | [Fulfillment](/stormtrust/acquisition/money-models/fulfillment/)                 |
| Reference   | [Offer sequence](/stormtrust/acquisition/money-models/offer-sequence/)           |
| Reference   | [Unit economics](/stormtrust/acquisition/money-models/unit-economics/)           |
| Reference   | [Commercial scoreboard](/stormtrust/acquisition/money-models/scoreboard/)        |
| How-to      | [Plan an acquisition experiment](/stormtrust/acquisition/leads/plan-experiment/) |

## All pages

- [Money model](/stormtrust/acquisition/money-models/money-model/)
- [Attraction offers](/stormtrust/acquisition/money-models/attraction-offers/)
- [Upsells](/stormtrust/acquisition/money-models/upsells/)
- [Downsells](/stormtrust/acquisition/money-models/downsells/)
- [Continuity](/stormtrust/acquisition/money-models/continuity/)
- [Offer sequence](/stormtrust/acquisition/money-models/offer-sequence/)
- [Unit economics](/stormtrust/acquisition/money-models/unit-economics/)
- [Fulfillment](/stormtrust/acquisition/money-models/fulfillment/)
- [Activation](/stormtrust/acquisition/money-models/activation/)
- [Retention and expansion](/stormtrust/acquisition/money-models/retention-and-expansion/)
- [Proof system](/stormtrust/acquisition/money-models/proof-system/)
- [Commercial scoreboard](/stormtrust/acquisition/money-models/scoreboard/)
- [First 90 days](/stormtrust/acquisition/money-models/first-90-days/)