# Fulfillment

Commercial planning

Offers, messages, prices, guarantees, and delivery targets are proposals to validate. They do not establish available features, customer results, or contractual commitments. Confirm implementation and supporting evidence before using a proposal externally.

Early customers receive a high-touch implementation. This lets StormTrust learn the operating workflow before making it self-service.

## Definition

The first phase establishes success criteria, current systems, markets, users, data owners, a historical event, CRM workflow, and acceptance checklist.

## Data and configuration

StormTrust prepares customer records, normalizes addresses, configures monitors, sets territories, defines alert thresholds, provisions users, and maps CRM fields.

## Historical proof

The team replays the selected event, identifies impacted customer examples, creates property priorities, drafts deployment zones, demonstrates CRM handoff, and reviews discrepancies.

## Operational training

Managers and field users practice alerts, assignments, visits, inspections, evidence capture, reports, and escalation.

## Acceptance

The final phase tests alerts, runs a storm drill, records baseline measures, and confirms operational ownership.

The acceptance checklist defines completion. Login alone does not activate the customer.