# Activation

Commercial planning

Offers, messages, prices, guarantees, and delivery targets are proposals to validate. They do not establish available features, customer results, or contractual commitments. Confirm implementation and supporting evidence before using a proposal externally.

A customer is not activated because a user signed in.

Activation occurs when the customer sees its records processed through a real historical storm and understands the resulting action plan.

## Activation milestones

1. Import the first property.
2. Identify the first historical impact.
3. Surface the first existing customer.
4. Generate the first action plan.
5. Complete the first assignment.
6. Synchronize the first CRM outcome.
7. Attribute the first inspection or opportunity.
8. Complete the first executive review.

Track the time from contract signature to each milestone. The first three milestones should occur during implementation rather than waiting for live weather.

## Activation quality

Activation must preserve evidence, event revision, customer context, and clear limitations. A fast but misleading replay does not create durable adoption.

## Product connection

The public replay demonstrates the product model. Customer activation proves the same model with authorized customer data and operational rules.