# Sales system

Commercial planning

Offers, messages, prices, guarantees, and delivery targets are proposals to validate. They do not establish available features, customer results, or contractual commitments. Confirm implementation and supporting evidence before using a proposal externally.

StormTrust sales should diagnose the buyer process. It should not deliver the same generic product tour to every prospect.

## Qualification

Confirm markets, field capacity, CRM, customer records, current tools, decision authority, data access, budget, and timing.

## Current-state audit

Ask how the last meaningful event moved from discovery to deployment. Identify who interpreted the storm, selected properties, distributed territories, and recorded outcomes.

## Gap model

Separate measured facts from assumptions. Potential cost categories include delayed field hours, low-priority visits, missed customer protection, disconnected tools, and unattributed opportunities.

## Historical replay

Demonstrate event evidence, revisions, affected customer examples, priority zones, proposed assignments, CRM handoff, and outcome capture.

## Recommended offer

Present one next step: the StormTrust Proof Sprint followed by StormTrust Command. If the buyer needs a lower commitment, reduce scope rather than selling the complete offer at a discount.

The sales process finishes when data access, kickoff, ownership, event selection, and the activation checklist begin.