# Leads

The lead system gives prospects useful storm intelligence before asking for a sales commitment. Qualification protects the buyer, StormTrust, and the proof system.

| Intent      | Start here                                                                                |
| ----------- | ----------------------------------------------------------------------------------------- |
| How-to      | [Plan an acquisition experiment](/stormtrust/acquisition/leads/plan-experiment/)          |
| Explanation | [Lead system](/stormtrust/acquisition/leads/lead-system/)                                 |
| Explanation | [Last-storm audit](/stormtrust/acquisition/leads/last-storm-audit/)                       |
| Reference   | [Measurement and experiments](/stormtrust/acquisition/leads/measurement-and-experiments/) |

## All pages

- [Plan an acquisition experiment](/stormtrust/acquisition/leads/plan-experiment/)
- [Lead system](/stormtrust/acquisition/leads/lead-system/)
- [Last-storm audit](/stormtrust/acquisition/leads/last-storm-audit/)
- [Warm outreach](/stormtrust/acquisition/leads/warm-outreach/)
- [Cold outreach](/stormtrust/acquisition/leads/cold-outreach/)
- [Content engine](/stormtrust/acquisition/leads/content-engine/)
- [Paid acquisition](/stormtrust/acquisition/leads/paid-acquisition/)
- [Lead getters and partners](/stormtrust/acquisition/leads/lead-getters-and-partners/)
- [Referrals](/stormtrust/acquisition/leads/referrals/)
- [Sales system](/stormtrust/acquisition/leads/sales-system/)
- [Measurement and experiments](/stormtrust/acquisition/leads/measurement-and-experiments/)