# Acquisition

StormTrust acquisition connects the product promise to measurable customer value. It defines what StormTrust sells, how qualified buyers discover it, and how the relationship becomes sustainable.

Commercial status

Prices, guarantees, packaging, and performance targets are hypotheses. Validate them through qualified customers before presenting them as established facts.

## Choose a reading path

| Intent      | Start here                                                                                |
| ----------- | ----------------------------------------------------------------------------------------- |
| Tutorial    | [Draft a bounded offer](/stormtrust/acquisition/offers/draft-offer/)                      |
| How-to      | [Plan an acquisition experiment](/stormtrust/acquisition/leads/plan-experiment/)          |
| Reference   | [Measurement and experiments](/stormtrust/acquisition/leads/measurement-and-experiments/) |
| Explanation | [Money model](/stormtrust/acquisition/money-models/money-model/)                          |

## Acquisition system

```txt
Public storm intelligence
        ↓
Find a historical storm
        ↓
Personalized operational replay
        ↓
Qualified conversation
        ↓
Paid proof sprint
        ↓
StormTrust Command
        ↓
Measured outcomes
        ↓
Retention, referral, and expansion
```

The strategy proposes replay as the central demonstration. Visitors would watch evidence become a storm event, property context, and an action plan. A personalized replay would then apply the same system to their market and operating process.

## Acquisition disciplines

### [Offers](/stormtrust/acquisition/offers/)

Define the market, desired outcome, offer ladder, promise, proof, guarantees, and packaging.

### [Leads](/stormtrust/acquisition/leads/)

Create qualified demand through useful storm intelligence, outreach, content, partners, and measurement.

### [Money models](/stormtrust/acquisition/money-models/)

Connect entry offers, continuity, expansion, fulfillment, proof, and customer economics.

## Strategic filter

Evaluate each commercial initiative against these requirements:

1. Increase the desired customer outcome.
2. Increase confidence in the result.
3. Reduce time to useful action.
4. Reduce customer effort.
5. Improve acquisition or retention.
6. Strengthen the evidence-to-outcome graph.

Deprioritize work that satisfies none of these requirements.